Very innovative product

FOUND ON TV: I was watching an ad today, and someone was talking about "our very innovative product." I've talked about this before; by and large, "very" is unnecessary.

And it's even more unnecessary here. "Very innovative" is like "very unique." If it's innovative, you don't need very. It's innovative.

"Our innovative product" will do fine.

PARTIAL HEADLINE FOUND ONLINE: Today in Media History
Normally, I wouldn't uppercase media history — no reason to. But this is a regular column, so uppercasing Media History makes sense here.

You can find the full story here. It's interesting to look back at Web history.

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EMAIL: tgilli52@gmail.com  TWITTER: EDITORatWORK

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