I don't even like second annual. To me, you don't know if it's an annual thing yet. I don't look at an event as annual until the third year. They've proven something to me by then; they're not going to give up. They have people and a plan. They're going to find another chairman if he runs off to Acapulco.
To me, the first event is inaugural, not first annual. The next year, it's the second running of Joe's fun run. The third year? It's third annual.
By then, you go, Joe.
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