The problem with this headline is Jackson. The Eagles traded DeSean Jackson to the Redskins in the offseason, and I wondered why they'd trade him back to the Eagles in midseason.
They wouldn't. The story is about Vincent Jackson, not DeSean. The headline deceives the reader, and the headline writer should have realized that in advance.
That's the problem with putting names in headlines. If you wrote a story about Emmitt Smith, you'd have to use his full name; too many Smiths out there.
CONTACT: You can reach me at firstname.lastname@example.org or email@example.com. Also, my Twitter handle is EDITORatWORK.
More EDITOR@WORK blog entries
Blog entries by Tom Gillispie
Anecdotes by Tom Gillispie
Entries from The Dog Blog
Blog entries from The Auto Racing Journal
(a book of great stories about the Intimidator)
(the book of great NASCAR stories)