Very innovative product

FOUND ON TV: I was watching an ad today, and someone was talking about "our very innovative product." I've talked about this before; by and large, "very" is unnecessary.

And it's even more unnecessary here. "Very innovative" is like "very unique." If it's innovative, you don't need very. It's innovative.

"Our innovative product" will do fine.

PARTIAL HEADLINE FOUND ONLINE: Today in Media History

Normally, I wouldn't uppercase media history — no reason to. But this is a regular column, so uppercasing Media History makes sense here.

You can find the full story here. It's interesting to look back at Web history.

LINKS: On my web site, I have links to some of my stories online.

EDITORIAL GROUP: If you're a writer, editor or general freelancer, you might check out my Freelance Writers and Editors group on Yahoo! We've been really active lately, and I think we've become useful to each other.

WRITERS' GUIDELINES: If you want to write for magazines (or book publishers), check out the writers' guidelines on my Freelance Writers and Editors group on Yahoo!

CHECK IT OUT: You might look at Funds for Writers, which specializes in grants for writers.

EMAIL: tgilli52@gmail.com or nc3022@yahoo.com TWITTER: EDITORatWORK

More EDITOR@WORK blog entries

• You really DO need an editor

• Reminders for would-be novelists

• What I do when I'm editing

• What I charge (it's a deal) and what I edit

• Slogging through the Internet

• J-school: More eyes on your stories

• J-school: Go out and learn

• Rookie mistakes for magazine writers

Entries from The Dog Blog

• Katie cried

• Growl and pull

• 12 years with my dog Lady

• ... said the spider to ...

• The Dog Diary (2014)

• YIP! YIP! The stereo-sound huskies

• What Lady and Michael Jackson had in common

Blog entries from The Auto Racing Journal

• Angel in Black: Remembering Dale Earnhardt Sr.

(a book of great stories about the Intimidator)

• Then Junior Said to Jeff...

(the book of great NASCAR stories)

• My best day as a sports writer

• Jeff Gordon's milk toast to Dale Earnhardt

• Wayne Auton: A life in racing

More blog entries by Tom Gillispie

• Resume for a writer and editor

• An editor's views on powerful writing

• Advice for be and would-be novelists

• Links to TG's stories online

• Favorite quotes

• What I do when I'm editing

Anecdotes by Tom Gillispie

• Wipeout at Death Valley

• Days with rainbows

• A desperate writer working in the dark

• Yer outta there!