I hate to pick on a follower on Twitter, but there's no reason to put an apostrophe after its; it's already possessive.
So: Innovation at its finest.
CONTACT: Email me at email@example.com or firstname.lastname@example.org. Also, my Twitter handle is EDITORatWORK.
Entries from The Dog Blog
Blog entries from The Auto Racing Journal
(a book of great stories about the Intimidator)
(the book of great NASCAR stories)
More blog entries by Tom Gillispie