Some university (I won't say which, but its mascot is the Gamecocks) had just fired its offensive coordinator, and we had written a generic headline "So-and-so fires offensive coordinator."
A few minutes later, an editor from news side came roaring over and said it was a company policy; we couldn't run an "offensive" headline. I told her that the headline wasn't offensive; if the coordinator had been more offensive, he'd still have a job.
She wasn't amused. We rewrote the headline to something like "So-and-so fires assistant coach," and that was that.
Then this morning I thought of "So-and-so sacks assistant coach." Sacks is a perfect verb here, since defensive people like to sack quarterbacks. And this guy certainly got sacked.
But why would I dream about it? It's not that great a headline.
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