A member of a writers' forum to which I belong posted an interesting cautionary tale:
She had written a report which was to be printed in her department's annual review. It contained various instances of its and it's - all correct. Before sending it for printing her supervisor, thinking he was improving it, inserted all the supposedly missing apostrophes. "It doesn't matter which you use," he said, "but it is important to be consistent."
Thanks, Rob, for the comment.
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